Malaysia recorded an increase of 12 percent in Indian tourist arrivals in the first quarter of 2015. Last year, the number of Indian tourists in Malaysia was 780,000. However, lack of information among the travel and tour operators in smaller cities acts as a lacunae. Acknowledging this aspect, Malaysia tourism board had decided to heighten promotional programmes in these cities, informed Noor Azman Samsudin, Director South India, Tourism Malaysia.
This lack of knowledge was highlighted during a product presentation session in Puducherry when Samsudin realised that the travel and tour operators were still looking for information and had nothing to enquire on.” The second and third tier cities have purchasing power but are not informed. Tourism Malaysia plans to voraciously market its tourism products in India to consolidate its base further by taking part in travel exhibitions and conducting promotional events. Malaysia plans to participate in the forthcoming PATA Travel Mart in Bangalore and India International Travel Mart (IITM) in Hyderabad.