In order to increase awareness, support product development, and build the Utah brand in India, The Utah Office of Tourism has appointed IndiJo Consulting as its official representative in India. IndiJo Consulting will carry out Sales, Marketing, and PR activities on behalf of the tourism board. These include webinars, trade training, co-op promotions, social media initiatives, support product development, trade and media relations.
Utah is a state in the western USA that is blessed with the most breath-taking landscapes. A photographer’s paradise, known for its natural beauty and some of the most stunning scenery found in the world. The Mighty 5®, 5 national parks, 7 national forests, 44 state parks, and vibrant cities make Utah one of the most popular tourism destinations in the world. Given Utah’s spectacular landscape many prominent Hollywood films like Mission Impossible, Forrest Gump, Independence Day etc., have been shot in Utah.
Speaking on the occasion Joseph Fernandes, CEO, IndiJo Consulting, said, “We are extremely honoured and excited to represent Utah. A destination with outstanding tourism offerings that we believe has the potential to attract many Indian visitors. Indian travel trade and travellers looking for high-quality unique travel experiences will just love Utah”
Commenting on the appointment, Rachel Bremer, Global Travel Trade & Destination Development Manager, Utah Office of Tourism and Film, said, “We are pleased to announce that IndiJo Consulting will be representing Utah. We saw $9 million USD in visitor spending from India in 2019, and considering the impacts 2020 will have on visitation and our tourism economy as we look ahead to 2021, it is important that we not only expand our brand awareness but also forge partnerships and develop the product to support tourism industry recovery and growth.”