With the reopening of Maldives’ borders on July 15, 2020, and the increase in recent flights between Maldives and India, Maldives Marketing and Public Relations Corporation (MMPRC), has recently commenced the launch of its marketing campaigns to boost arrivals from the Indian market and regain its market share and build brand awareness for its new brand message: ‘Rediscover Maldives…The Sunny Side of Life’.
Campaign with Wedding Sutra
This six-month long campaign is heightening significant awareness among the growing market segments of Weddings and Honeymoons in India. Maldives is building visibility through the platform’s social media, feature stories, and blogs. The aim of this campaign is to market Maldives as one of the most preferred destinations for Indian tourists to travel to post COVID-19, especially a worthy consideration for newly married couples and honeymooners. In this regard, the campaign showcases special aspects of the destination, as well as available benefits in these segments.
Participation in SATTE GenX- virtual exhibition
South Asian Travel and Tourism Exchange; SATTE GenX is South Asia’s First Virtual Exhibition in the Travel and Tourism industry. MMPRC took part in this two-day virtual exhibition and leveraged the opportunity to interact and connect with potential buyers from India. MMPRC showcased Maldives in a separate virtual pavilion along with 11 industry co-exhibitors.
Campaign with VOOT
As part of the ongoing recovery plan Visit Maldives kick starts a campaign with India’s most engaging Over-the-Top (OTT) video streaming platform – VOOT. Maldives is set to drive branding with a high SOV and focused targeting – categorized by demographics, geography and device; through Native advertisements. The targeted advertisements will run on the VOOT platform from 6th November to 3rd December 2020.
Participation in Outbound Travel Roadshow India 2020
Together with the tourism industry partners, MMPRC participated in the Outbound Travel Roadshow 2020 India. This virtual roadshow provides an ideal platform for industry partners to meet B2B buyers from India and the global market. The one-day virtual event provided the opportunity to meet the buyers with pre-fixed appointments. Furthermore, in the period of 3 hours, each company was able to meet the audience in a one-on-one meeting setting. A virtual room for product presentation was provided during the event where companies addressed all the buyers at once. This roadshow further helped the industry partners in reaching their audience virtually, amidst the current situation.
Instagram Conference with Indian Celebrities
Taking into consideration that during lockdown the space of the Digital World came to a boom and there was a maximum shift of users to Instagram, MMPRC will be hosting an interactive Live Instagram conference on 27th November 2020 with celebrities who have been to the Maldives previously. The live session will be themed on the lines of ‘Rediscover Maldives – The Sunny Side of Life!’ and the celebrities will come together to share their experiences in the country, build awareness on the destination offerings, talk about safety & hygiene, and the latest developments and initiatives, such as the “Maldives Border Miles” program.
As part of the Global Media Campaign, MMPRC has planned to advertise with leading Trade and Consumer publications in India. The overall objective of this recovery initiative is to present the message that Maldives is a ‘safe haven’ for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept.