The Kenya Tourism Board (KTB) has appointed Intrepid Marketing and Communications a Mumbai-based company, to establish Kenya as an aspirational long-haul destination in the Indian Market through varied and sustained initiatives.
The Intrepid team will be responsible for executing all trade, marketing and communication activities undertaken by KTB, commencing December 2020.
Currently, Kenya is identified in the Indian market as a destination suitable for experiences and Safari. The engagement will allow KTB to broaden the narrative of Kenya’s offering and further introduce Indians to the country’s exotic cultures and heritage, wide range of adventurous activities and also the vibrant cityscapes; through consistent communication, promotional campaigns and foster product developments.
Commenting on this appointment, KTB CEO Dr. Betty Raider, CEO said that the board was delighted to announce the partnership with the Intrepid adding that this would help in opening up Kenya to the Indian market which is important to the destination.
“I believe this association with the Intrepid team will be fruitful for destination Kenya, our India operations as well are excited to work together towards implementing the Kenya marketing strategy in our priority markets. We are confident that the Intrepid team will be instrumental in assisting us with their comprehensive knowledge of the India market and further help us in navigating through the COVID-19 challenges impacting travel,” said Dr. Radier
On her part, Neeti Bhatia, Director, Intrepid Marketing & Communications expressed, “It gives us immense pride to represent the Kenya Tourism Board and work closely with the team to curate unparalleled travel experiences for the Indian market. Kenya as a destination has bountiful offerings and hence has a huge potential to entice new age travelers across all segments. We are working towards aligning our activities with ‘Kenya Vision 2030’ strategy and charting out an extensive calendar to penetrate the brand’s presence in target markets. Once travel restrictions are uplifted, we hope to achieve the set benchmark for Indian arrivals through aggressive trade, marketing and communication approach while of course putting tourist’s health and safety on priority.”
Kenya has laid out ‘Kenya Vision 2030’ which is a long-term development blueprint for the country and is motivated by a collective aspiration for a better society by the year 2030. KTB has aligned with this vision and its objective is to position Kenya as an ideal all-season destination for unique vacations and further add it on the wish-lists of Indian tourists.
KTB, along with the global travel community is in the process of altering tourism activities to accommodate the nuances of the new normal. To achieve this, the board shall liaise with the Indian trade fraternity to chart future itineraries to ensure seamless travel experiences in magical Kenya.