The country is being appreciated globally for its efforts in managing the Coronavirus outbreak. With an aim to keep hope afloat among travellers, Korea Tourism Organization has launched a new campaign #TakeMeBackToKorea. Jong Sool Kwon, Director of Korea Tourism Organization, New Delhi Office shares more with TTJ.
The pandemic has affected every industry and the entire world is leaving no stone unturned to get back on track. With every country focusing on safety and sanitisation, South Korea has been applauded worldwide for being one of the few nations to have successfully flattened the curve without a single lockdown. Korea being a forerunner in containing the virus, has been recognised by The World Bank in effectively handling the COVID-19 pandemic. For holidaymakers to wander in Korean reminisce, Korea Tourism Organization (KTO) has launched a digital campaign – #TakeMeBackToKorea targeted to keep Korea, and its people, in the hearts and minds of Indian travellers. The film encapsulates memoirs from popular YouTubers vacationing in Korea, while they ponder over their experiences through stunning, throwback photographs and videos.
“These are the most challenging times in the travel and tourism industry, but we are sure to recover and come back stronger than before,” shares Jong Sool Kwon.
South Korea is one of the first countries to promote domestic tourism and has already taken many steps to boost this sector. If there is one destination that can rekindle wanderlust along with ensuring safety, it is South Korea! KTO is gearing up for travellers to come and experience South Korea in a new, transformed way.
Kwon adds, “Korea is following every safety measure and we have successfully lowered the number of COVID-19 cases in our country. Although there is no definite answer as to when International tourism will resume, we are well prepared. We are discovering more content and considering ways of ensuring the safety of tourists in cooperation with local governments and relevant authorities.”
The recent announcement to promote night tours is one of their most creative steps by the government to revive the growing tourism industry. South Korea has a good environment for developing night tours as it is known for its safe streets and 24-hour stores available nationwide. They are encouraging people to utilise the quieter hours after the sun sets and witness the vibrancy of South Korea in the non-rush night hours.
For a safe travel, South Korea assures certain locations that will provide visitors a secluded yet fulfilling stay experience. Seoul, being one of the most populous cities, is also home to numerous attractions and night tour programs that are less crowded and impressive. It is home to famous landmarks, towers and stunning architectural masterpieces, such as the N Seoul Tower and Banpo Bridge Rainbow Fountain; guaranteed to take your breath away. For a safe, cultural experience, one can discover the UNESCO listed treasures such as Changdeokgung and Gyeongbokgung palaces to see the unparalleled collection of artifacts.
As social distancing will continue to be a norm, Korea is making health and wellness its top priority. On visiting Korea, a Hanok will be a preferred choice of stay as it lends an authentic Korean experience with thorough privacy for tourists. Here, one can attain tranquility and enjoy a secluded stay and minimal interaction with service staff. Owing to the current situation, visitors will opt for travelling in private vehicles as an alternative to crowded, community transport. Korea offers self-drives at the exotic Jeju Island, a safe choice for families to explore the island’s scenic routes and get a taste of nature at its best. As an extension of nature trails, South Korea also provides a plethora of serene parks and forests where one can wander in a peaceful atmosphere.
Moreover, encouraging positivity and inspiring travellers to look forward to good times in South Korea, KTO’s new campaign #TakeMeBackToKorea, is a journey through the destination’s modern and exciting offerings; and brings alive moments from Korea like never before!
Kwon further shares, “India has always been a priority for South Korea and we are going digital to remain at the top of the traveller’s mind. We have conceptualised #TakeMeBackToKorea to engage people across India and remind them about the beauty and uniqueness of travelling to South Korea. Once travel opens up, there will be a sudden demand for travel to places which not only entertain but provide a healing experience as well. We look forward to welcoming visitors to our abode soon.”