Due to the rapid spread of COVID-19 pandemic, when the entire world was confined under lockdown, and travel was a zero possibility, Tourism Authority of Thailand (TAT) India Offices, New Delhi and Mumbai, came up with a unique idea to stay connected with the bloggers and social media influencers of India who otherwise keep travelling to various parts of Amazing Thailand and share their amazing experiences round the year. As a token of gratitude, TAT wanted to convey to all these social brand ambassadors how important they are in promoting a destination to the audience.
During the last week of May, 2020, the contest was thrown open to all the Indian bloggers and influencers initially for about one week. They were asked to create a nice video / photo story from their stock materials of previous trips to Thailand, a story that gives a throwback memory. The videos submitted by the contestants were worth watching as many of them were of great quality with good creative expression, voice narration of the story or depiction of colourful visual art to express their experiences in Thailand.
With more than 100 high quality unique entries, including many top/award-winning ones; the contest is a success in terms of reaching out to the blogger and influencer community of India. We reached out a total of +2,400,000 people across India.
After a very careful process of multiple layered selection considering both quality and engagement, the winners were picked by the selection committee. Out of hundreds of participants, 5 were selected as Grand Winners and each received a GoPro Hero 8 Sports and Action Camera while 10 were chosen Secondary Winners receiving attractive gifts.
Speaking on the excellent response of the contest, Vachirachai Sirisumpan, Director – TAT (New Delhi) said, “This activity was conceptualized keeping the millennial in mind, considering that they would be the early travelers once situation normalizes. I would like to congratulate all the winners who have shared their bond with Amazing Thailand by creating some beautiful videos and made Thailand as “Top of the Mind Destination”. Thank you, participants, for joining this online event and keeping the spirit of travel and tourism moving during this challenging period. The Tourism Authority of Thailand (TAT) is looking forward to welcoming all to the Land of Smiles.”
Continuing the same spirit, Cholada Siddhivarn, Director – TAT (Mumbai) commented, “Congratulations and thanks a lot to all the bloggers who kindly shared their experiences while they were in Thailand with us. Although the world has experienced several pandemics, through all dystopia and ‘new normal’s’, life in Thailand never went out of style. We are very well adept with our daily life to the next level of the new normal. Thus, whenever travel resumes, Thailand will be waiting to welcome you where you can enjoy nature, culture, food and shopping even better!”