The Fern Hotels & Resorts is looking to partner with standalone hotels and enter into management contracts, Param Kannampilly, the Chairman & Managing Director of the company said.
Explaining the benefits of associating with the company he said, “We have a robust sales and marketing network with a pan-India presence, so the association will help individual hotels grow their corporate, MICE and leisure business in these uncertain times”.
We can look into the possibility of tie-ups under our Fern, Zinc and Beacon brands depending upon the property, he added.
Informing about the newly announced safety and hygiene measures adopted by the company, Kannampilly said, “We have introduced Staygiene, our updated operational standards, where health and hospitality come together for heightened guest safety. These guidelines are being followed across all our hotels.”
We are able to introduce this as we are a big group of almost 80 hotels, with all the necessary infrastructure. However it is not always possible for a small individual hotel to follow such guidelines, he pointed out.
We already have a corporate team in place which is providing the training and support to our own properties. Standalone hotels that enter into a management contract with us, will also benefit from our teams visiting them and providing the necessary support and assistance, the veteran hotelier said.
The current pandemic has created a serious situation and the entire hospitality industry is facing an unprecedented crisis, however brands are still in a better position, he said; adding, standalone hotels will find it extremely challenging in the existing scenario and one way ahead is to align their hotels with a reputable and flexible brand having a proven track record.