On July 3, 2020, Brand USA, the destination marketing organization for the United States, organized a virtual celebration of American Independence Day for travel professionals and travel trade media across India.
The fun-filled celebration consisted of traditional 4th of July activities, including a ‘Great American Cooking Challenge’ and a special online screening of National Parks Adventure – Brand USA’s film about the awe-inspiring landscapes and untamed wilderness of America’s great parks. The guest of honor at the event was David Ranz, Consul General of the United States of America in Mumbai.
The event kicked-off with Sheema Vohra, Managing Director of Brand USA in India, welcoming guests as she shared her fond memories of celebrating the 4th of July during her time in the U.S. “It’s a time to be spent with family and friends with barbecue, games, and fireworks. We also used to enjoy taking wonderful road trips to explore the diverse landscapes of the United States.”
In her address, Jackie Ennis, Vice President, Global Trade Development, Brand USA, emphasized the importance of the India market and said that with over 1.4 million visitor arrivals to the U.S. in 2018, India ranks amongst the top 10 overseas markets for Brand USA. Ennis further stated, “The great outdoors, unspoiled wonders, and immense natural beauty makes the United States a great place to explore. We really hope you will be truly inspired to visit us when the timing is right.”