Consecutively for four years, Accor Showcase has acted as a catalyst for the growth of both inbound and outbound tourism. In 2020 as well, Accor Showcase in New Delhi and Mumbai saw an enormous response from the travel and tourism fraternity. The fourth edition of the Accor Showcase saw participation from more than 50 Accor properties globally. The hotel representatives interacted with more than 1000 tourism leaders at Pullman New Delhi Aerocity (26th February) and Sofitel Mumbai BKC (28th February).
Over the years, Accor Showcase has focussed on elevating and promoting MICE through its representatives. This year as well, the roadshow saw positive conversions for many participants and especially for Baku, Turkey and London. Many prominent corporates, travel partners, wedding planners, travel agents, airline partners and others attended the event.
Luxury and leisure segment being the key aspect for Accor, created a great buzz at the Showcase. The most awaited brand, Raffles, also attracted conversation amongst the participants. Also, the upcoming Fairmont in Mumbai was discussed amongst the industry peers. The new loyalty programme, ALL- Accor Live Limitless and its offerings was a big conversation point.
Speaking on the success of Accor Showcase 2020, Kerrie Hannaford, VP, Commercial, Accor India and South Asia, said, “The hospitality industry is geared up for the year ahead and Accor has multiple campaigns and initiatives planned for the upcoming months. With our new loyalty programme ALL and Raffles debut in India, we are certain that Accor will get a lot of traction from the fraternity and media alike. Accor Showcase provides a great platform to interact with our partners and portray the great products and services provides by Accor globally.”
Rohit Chopra, Regional Director Sales – India, said, “Accor Showcase 2020 had a great turnaround, and this is the testimony of Accor’s great presence, products and offerings we provide. Our international as well as India representatives were elated to meet the India travel and tourism community and also close on many prospective clients.”
The Accor Showcase, Accor’s signature event, is the travel and tourism industry’s most highly respected and anticipated hotel exhibition. It offers insights to discover accommodation trends and explore the latest and newest Accor hotels and resorts from around the world. The event concluded with an entertainment packed evening over a selection of the finest food & beverage offerings.