Thomas Cook (India), India’s leading integrated travel and related financial services company, is championing the spirit of Yoga with the introduction of ‘Travolution’, on the occasion of International Yoga Day. Giving impetus to physical and mental well-being, its Travolution wellness packages, invite Indians to travel to find inner peace; yoga being an integral component. In support of the Government’s drive towards celebrating health and wellness, the company plans to revolutionise holidays into transformational travel via its unique yoga and wellness experiences.
According to Thomas Cook India’s internal data, the demand for wellness tourism has grown by over 20 per cent y-o-y over the last three years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses by incorporating some of the most powerful yoga practices set against India’s pristine locales.
The Company is hence encouraging India to dare to disconnect through detox travel! The domestic market offers strong potential with over 26 per cent growth in demand from metro cities and a 15 per cent from mini-metro and tier II towns. The company’s Travolution products have been designed to appeal to a wide range of consumer segments including India’s millennial/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups.
Thomas Cook India’s customised rejuvenation programmes come with a diverse selection of special yoga sessions, Ayurveda treatment and art therapy. Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-aging therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarnaandnaturopathy at Prakriti Shakti near Kochiamong others. In addition, Thomas Cook India’s portfolio incorporates a plethora of spa sojourns at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, etc. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as Ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet for a holistic and enriching experience.
Thomas Cook India’s wellness packages also focus on India’s women travellers, who are seeking personalized experiences that incorporate meditation, yoga, conventional and infra-red sauna, hot tubs and hydrotherapy and luxurious spa treatments.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India), said, “Yoga offers immense tourism potential – a boon to the travel and tourism sector with cascading impact to the country’s GDP.
Given the significant 20 per cent y-o-y demand in wellness tourism that we have witnessed, and in keeping with the Government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative. With Yoga’s benefits being passed down to us from ancient Indian texts, Thomas Cook’s Travolution empowers customers to celebrate self-care with a hand-picked range of enriching yoga cum wellness offerings across India.”