Home Growing Outbound Atout France and the Reunion Island Tourist Board forge strategic alliance

Atout France and the Reunion Island Tourist Board forge strategic alliance

As part of its global strategy, the Reunion Island Tourist Board has entered into an alliance with Atout France offices in China, India and South Africa for an effective promotion of Reunion Island. Nestled in the Indian Ocean, Reunion Island is an overseas French island that holds high appeal for adventure enthusiasts, family vacations as well as couples seeking a romantic escapade. Atout France has been given the mandate to lend its expertise towards a holistic promotion of the destination.

Commenting on the significant development for the Indian market, Ms Sheetal Munshaw Director Atout France India said, “We are very enthused to showcase another facet of France through Reunion Island’s aesthetic beauty and its versatile experiences that will find appeal to diverse Indian travellers. It’s diaspora of Indians and it’s strong Indian and French influence as well as its proximity and visa on arrival facility (for stays less than 15 days) are sure to resonate well with our market.” Sharing her thoughts, Ms Lydie Sangarin Market Manager of the Reunion Island Tourist Board said, “We are very happy to partner with Atout France in these three overseas markets. We believe that Atout France’s professional prowess and years of experience in these overseas markets will be instrumental in the successful positioning of Reunion Island to our potential overseas visitors.”