Meliá Hotels International, Spain’s leading hotel group, announced the signing of Meliá Bangkok, marking the group’s first property in Bangkok and second overall in the country. Meliá Bangkok forms part of Meliá’s strategic focus on international growth – one that has made Meliá the first Spanish hotel group to open hotels in markets, such as China, the U.S. and the U.A.E.
The new agreement with Asset World (TCCAW), a member of TCC Group, one of the largest business conglomerates in Thailand, provides a significant boost to Meliá’s growth and expansion in Asia. Meliá Bangkok, located in the vibrant Sukhumvit district, is another milestone in Meliá’s long-term partnership with TCC Group, which spans many years and one that has been built on mutual respect and trust, and a shared concept of hospitality.
“It gives us [Meliá] great confidence to partner with Asset World to launch the Meliá brand in a thriving destination such as Bangkok,” said Bernardo Cabot Estarellas, Senior Vice President Asia Pacific of Meliá Hotels International. “Our growth strategy must be accompanied with major local partners who share our vision, philosophy and culture – even more so when we’re entering the second most visited country in Southeast Asia. I believe Meliá’s impeccable track record of 60 years in hotel management and Spanish service culture will stand us in good stead to achieve growth while delivering an unmatched guest experience.”
“We are delighted to widen our relationship with Meliá, with the addition of this third property. We stand committed to bringing best of hospitality to Thailand and firmly believe that Meliá Bangkok would further our vision of creating unique product and service offerings for our guests.” said Nishant Grover, Chief Operating Officer of Asset World.
Managed under the Meliá Hotels & Resorts brand, the brand-new, upscale hotel will bolster the group’s already strong portfolio of urban resorts around the world. Meliá Bangkok will feature a total of 315 luxurious guest accommodations, and offer exceptional F&B outlets, spa amenities, a fitness center and meeting facilities, complementing the mixed-use development of retail and office space.
With a central location in the heart of Sukhumvit plied by thoroughfares of the city, and 30 minutes from Suvarnabhumi International Airport, Meliá Bangkok will grant guests easy access to Bangkok Mall, an ultra modern complex housing entertainment (including two theme parks), commercial, residential and office spaces; Terminal 21; and Benjasiri Park.
Meliá Hotels & Resorts, the most international brand of the group, has 126 properties worldwide and over 30 years of presence in Asia; and Meliá Bangkok is yet another reaffirmation of the group’s commitment to the region. The brand is highly valued by travellers worldwide and characterized by the personalized experiences provided through the Passion for Service culture. In 2016 Meliá Hotels International celebrates its 60th Anniversary and maintains its robust momentum in Asia, where the group will double its portfolio of new hotels by 2020: At present there are 13 hotels open and another 21 hotels in the pipeline; Meliá Bangkok brings the total number of properties in the region to 35.