Brand USA has had an immensely successful innings with its fifth annual India Mission organized for the travel trade from September 18th – 23rd 2016. The mission, traveling across three Indian metro cities of Mumbai, Bangalore, and New Delhi witnessed an excellent response from the Indian travel industry professionals. The U.S. delegation included representatives from 37 U.S. companies including destinations, attractions, hotels, and receptive operators – the largest group to date.
The mission kicked off with the launch and showcase of Brand USA’s prestigious film, America Wild: National Parks Adventure produced with MacGillivray Freeman Films, in an IMAX® 3D format in association with Brand USA and narrated by Academy Award® winner Robert Redford, at the PVR Cinemas in Mumbai on 18th September to a select august audience including senior travel trade personnel, members of the Indian film fraternity, media, and staff of the U.S. Consulate. The film, celebrates the completion of 100 years of the National Park Service in the U.S. in 2016, showcasing a sweeping overview of the national parks’ history packed with equal parts adrenaline-pumping odyssey discovering the wilderness.
The mission provided an opportunity for U.S. suppliers to engage with key decision makers through free flow one-on-one appointments with the goal of increasing destination and product knowledge, business cooperation and travel bookings. The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators. Additionally, a dedicated media day was organised in New Delhi with leading travel trade and consumer media to interact with the U.S. partners participating in the mission.
Mr. Christopher L. Thompson, President and CEO, Brand USA said, “As the number of Indian visitors to the United States continues to grow, the opportunities within India as a source market are numerous. In 2015, more than 1.1 million Indians visited the United States, a 17% increase over 2014. India will surely be a key contributor toward our goal of welcoming 100 million international visitors to the United States by 2021. Year after year, the India Mission provides a great platform for our partners to generate more business from this increasingly productive market.”