Tourism Ireland has launched a digital campaign in India to promote the locations of Northern Ireland where the hit TV series Game of Thrones has been filmed. The four week social media campaign which targets Indian fans of the award-winning series will run across Facebook and Twitter and shows the fictional world of Westeros bleeding into the real world. The campaign uses image content for fans to share, to celebrate the show and its filming locations in Northern Ireland. The competition, which is being run in partnership with HBO, will invite fans of Game of Thrones to answer three questions on the show and the filming locations in Northern Ireland. The prizes for the campaign will include a four days Game of Thrones inspired holiday to Northern Ireland as well as exclusive Game of Thrones merchandise.
The competition is being hosted on the website and is scheduled to run until November 15, 2015. Beena Menon, India representative, Tourism Ireland said, “Fans of the Game of Thrones series from across India are now familiar with locations such as Dark Hedges in Country Antrim and Cairncastle. Our goal through this campaign is to reach out to the fan base of the series in India and showcase the stunning locations in Northern Ireland and encourage Indian travellers to experience the beauty of Northern Ireland as well as the local cuisine, restaurants and hospitality of the warm and friendly Irish people.”