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Festival tourism grows by 28 per cent: HolidayIQ

HolidayIQ, one of India’s largest travel community and Holidays recommendation engines released HolidayIQ Insights: Festival Tourism. International holidays preference grows by 30 per cent which reveals top ten International destinations including Singapore, Dubai, Maldives, Bhutan, Thailand, Mauritius, Sri Lanka, Bali, Malaysia and Australia may beat domestic holiday this Diwali long weekend holiday. Hari Nair, founder and CEO, HolidayIQ said, “Indian Travellers are holidaying like never before and Festival Tourism has taken off in India.

Every possible occasion is now a reason to travel. Generally, a holiday is planned 30 days in advance, however on HolidayIQ we see people starting holiday research for the festive season very early, as early as 90 days before the trip to capture the best value for money and hotel availability in sought after destinations. Till a couple of years ago festival celebrations were limited to family homes, today the entire families travel together for the celebration. This year another trend is of course the popularity of mobile apps and extent of research. There is close to 300 per cent increase in people reading reviews before making a hotel booking and over 75 per cent research is done via mobile devices.”