Malaysia today kicked off the much anticipated VisitMalaysia 2020 campaign,
in a roadshow covering three main cities of India, namely Amritsar, Mumbai
&Hyderabad from22ndto 25thJuly 2019.
Mr. Sulaiman Bin Suip, Director, Tourism Malaysia gracefully launched the
roadshow in Hyatt Regency Hotel, Amritsar whichwelcomes the biggest tourism
event in Malaysia, starting next year.
A total number of 37 participants from Malaysia comprising a combination of
18-travel agents, 4-product owners, 9- hotels, 3 airlines and 3 others
combine together to share the latest development of Malaysian tourism, and
also to announce the Visit Malaysia year in 2020.
The VM2020 roadshow emphasizes India as main potential market for the
country. In 2018, 600,311 (+8.6%) Indian tourists visited Malaysia and spent
almost RM 2.7 billion. Statistic from January until May 2019 show that a
total of 295,609 with the growth of 15.5% Indian visited Malaysia compared
to same period last year. For record, Malaysia is aiming a target of 728,000
Indian tourists to visit Malaysia, assisted by three Tourism Malaysia’s
offices in Mumbai, Delhi and Chennai.
Tourism in Malaysia is doing well with good arrivals and tourism
development, stated Mr Sulaiman. International tourist arrivals from January
to May showed a +4.8% positive growth from 10,545,447 (2018) to 10,954,014.
Both short (ASEAN) and medium haul markets were the strong performers with
increment of +4.7% and +7.6% arrivals respectively. Meanwhile, the long haul
market saw a slight decline in arrivals (-0.2%) due to limited direct
Many development took place from south to north of Malaysia, in addition to
Borneo’s wonderful natural landscape. For instance, in state of Johor,
there are new attractions in Desaru Coast – an integrated beach destination
spanning 3,900 acres where tourists can enjoy golfing at the renowned Els
Club, stay in Hard Rock, the Westinor other beach hotels, or have fun at the
water theme park with one of the biggest wave pools in the world! In latest
addition, the interactive sea aquarium in Legoland Malaysia, the Sea Life
has some 13,000 fishes and 120 types of species on display.
More fun await families or thrill-seekers, as many new indoor entertainment
parks are booming, likeSuperpark in Avenue K, My Best Box in Berjaya Times
Square, Futureland Fun Zone in Sunway Pyramid, and VR’s hotspot the Rift in
Mid Valley Mega Mall and Skytropolis in Genting.
“In term of visa, the Malaysian government always facilitates Indian
tourists’ entry at ease, since the introduction ofeNTRI and eVISA,” he
Mr Sulaiman reiterated that Malaysia is going full-force in reaching out to
the world using the help of the web. “The campaign’s focus is on digital
marketing through a dedicated VM2020 website, the use of hashtags for
VisitMalaysia2020, VM2020 and MalaysiaTrulyAsia,” he added.
Recognizing the importance of digital marketing, Tourism Malaysia had also
engaged with a group of more than 50 social media influencers from India
attending the recent Digital Influencer Convention 2019 in Sabah. A
competition was held for them to post about Malaysia on their social media
platforms utilizing the hashtags.
International tourism fairs’ participation as well as Mega
Familiarizationprogrammesare already in place, as Malaysia hopes to reach
Indian solo or business travelers, families, honeymooners, or film makers to
choose Malaysia as a preferred destination.
For VM2020, Malaysia targets 30 million international tourist arrivals and
RM 100 billion in receipts