With an aim to promote Finland as a unique bucket list destination in the Indian Market Visit Finland organised a conference in New Delhi at the Embassy of Finland. This event was witnessed by several eminent personalities such as Ms Nina Vaskunlahti, Ambassador of Finland, Dr Jukka Holappa, Commercial Counsellor India, Ms Sari Hey, Head of PR and Media – Asia & Australia, Visit Finland and Ms Sara Sodhi Juneja, Country Head – India, Visit Finland to promote Finland as a travel hotspot.
To position Finland as an ultimate destination, the event highlighted Finland as a location in the crossroads of west and east that provides a great opportunity for travellers to experience Finland en route to or from Europe. Sharing her thoughts on the destination, Ms Nina Vaskunlahti, Ambassador of Finland quoted, “Finland has reinvented itself in just one short century – from a largely agrarian society into a high tech country. Our national character and Northern heritage have boosted us to the top of many kinds of country rankings from quality of life to clean air. Finland is one of the world’s most sparsely populated countries; almost 80 per cent of the land is covered by forest and 10 per cent by water! So it’s no wonder that tourists are blown away by the sheer beauty of the Finnish landscape. We are very excited to be here in India and we look forward to welcome more tourists and travel industry professionals to visit Finland to Experience the country themselves.”
The landscape of Finland is a pristine paradise for nature lovers. Design, architecture, culture and shopping are all great exploration angles with stunning National parks, forests, lakes, and the coastline with numerous islands.
Speaking about the destination, Ms Sari Hey, Head of PR and Media – Asia & Australia, Visit Finland shared, “With 40 national parks, 188,000 lakes and over two million saunas Finland offers some of the world’s unique experiences of staying in glass igloos and snow hotels, unique nature activities such as berry picking and Seven UNESCO World Heritage Sites such as the Fortress of Suomenlinna in Helsinki. Aurora Borealis can appear on 200 nights a year in Finnish Lapland and Santa Claus – the one and only – comes from Finland. These are experiences that you will never forget or stop telling your friends about. The travel packages offer experiences that are both simple and extreme and can be embraced with all senses to the depths of the soul.”
Having witnessed a robust growth in tourist arrivals and overnights from the Indian market, Visit Finland reinstated their focus in the India Market in 2018. Ms Sara Sodhi Juneja, Country Head – India, Visit Finland quoted, “Finland received a very warm welcome in the Indian market with the arrivals growing by 15 per cent from India to Finland in 2018.We are focusing on developing Finland as an all year destination for Indians with the four unique seasons. With midnight sun in the summer, and the ephemeral allure of the Northern Lights in the winter, Finland possesses a wealth of rare beauty, and a truly distinctive ambience.”