Visit Brussels has taken its promotional strategies to another level by collaborating with Filmfare magazine for a photo-shoot taking famous Bollywood actress Anushka Sharma as a model. In the August issue of the magazine, the actress could be seen exploring the beautiful city wearing her girl-next-door charm and posing at various locations in Brussels which are synonymous to the culture of the Belgium capital.
Anushka Sharma expressed her joy of visiting and shooting in Brussels. “I absolutely loved shooting here. The city (Brussels) is wonderful”, said the actress to the Filmfare crew.
Top touristic hotspots were chosen as shooting locations for the project including The Grand Place, The House of European History, Fine Arts Museum, Mont des Arts and many more. The actress also explored the picturesque streets, corners and parks of Brussels . The photo-shoot was conducted keeping in mind the small, yet integral, elements of Brussels including Bicycle, waffles, L’Envol, the bronze statue of Belgian singer Jacques Brel etc.
Anuradha Choudhary, Executive Editor at Filmfare, highlighted her experience while shoot in Brussels. She said, “It would be safe to say this is our most ambitious shoot till date. In Mumbai we are constrained to shooting at one studio or one hotel. In our previous foreign shoots, we haven’t moved around much. However, we wanted to push the envelope this time. We decided to shoot all over the beautiful city and get the best of it. And Brussels has so much to offer. It’s so rich in history and yet has a modern feeling to it. Loved every bit of it. Also a word of praise for the team of Visit Brussels. They were extremely helpful, efficient and cheerful”.
Visit Brussels is focused on growing awareness and visibility of the city through, a wide range of promotional initiatives, including workshops, sales visits, travel agent destination trainings and much more. We are entering into partnerships with key tour operators in India, organizing various media and trade familiarisation trips, and spearheading media campaigns and a variety of innovative activities to raise Brussels’ profile as a luxury, MICE, leisure and business tourism destination among Indian tourists.