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VIA turns 10 in style, expects 50 million users at 10th anniversary sale

As Via.com turns 10 on July 26, the company is celebrating its decade-long journey by launching the 10th Anniversary Sale. Asia’s largest travel network will kick start this sale on flights, hotels, buses and holidays from 22-26 July across Via.com desktop sites, mobile site and app. During the five-day 10th Anniversary Sale, the company will offer cashbacks and discounts to cash in on immediate travel and upcoming holiday season.

Customers can look forward to deals on flights, hotels, holidays and buses. The company will offer up to Rs 400 off along with 2000 cashback on flight booking; up to 90 per cent off on hotels; up to Rs 40,000 off on holidays; up to Rs 350 Off and flat 500 cashback on bus tickets. One of the most interesting offers that Via.com is providing is an exclusive discount on selected hotel bookings. Book a hotel for over one day and get a room night just for Rs.10.

The company is expecting a five-fold surge in traffic and 200 per cent rise in transaction during the offer period. The mobile app of Via has almost reached the one-million mark. The company expects two-fold increase in installations during the five-day sale.

Talking about the upcoming sale, Swaminathan Vedaranyam, Chief Executive Officer, VIA said, “The core DNA of our company is to add value to the user’s experience. We are giving them a platform to explore various deals across all our channels during this period. We aim to tap users for immediate travel and upcoming holiday season. Our 10th Anniversary Sale will provide offers and discounts across flights, hotels, buses and holiday packages.”

The sale will be amplified on all social media platforms with a supporting social media campaign.