V Resorts, a boutique leisure travel brand announces the appointment of industry specialist Arvind Razdan as Senior Vice President, Sales and Marketing. Razdan will be responsible for driving the Marketing, Sales, Brand and PR strategies for the group in India and overseas. The newly hired leader is expected to play a crucial role in developing and implementing short term and long-term business plans for the firm.
At V Resorts, he will be in-charge of creating a strong offline business support by market penetration in feeder markets like Delhi NCR, Mumbai, Bangalore and Ahmedabad. V Resorts’s product portfolio offers properties ideal for market segments like Inbound, Student groups, niche corporate groups for offsites & trainings.
Before joining V Resorts, Arvind Razdan was Vice President Sales at Royal Orchid Hotels where he was responsible for driving business for the group’s 16 hotels in the north. Prior to this, he has worked with InterContinental the Grand New Delhi, The Leela Palaces, Hotels and Resorts.
Speaking on his new role, Razdan said “V Resorts is an amazing experiential and boutique hospitality chain in India, and I feel extremely upbeat in joining the group. I will work towards developing the brand – V Resorts as the most preferred boutique resort company offering experiential stays at offbeat picturesque destinations”.
He further added, “My focus will be on consistency, business planning and development of the company for an overall robust growth in the long run. I look forward to working meticulously with the core team of V Resorts to achieve our goals together”.
“It’s been our pleasure to welcome Arvind Razdan onboard with us. I firmly believe that with his industry experience Arvind will help us achieve new targets and expand our footprints in India as well as abroad. His experience, knowledge and leadership abilities will lend a hand to achieve our goals in a shorter span of time”, opines Aditi Balbir, Founder and CEO, V Resorts on this appointment.