Turkish Airlines, Europe’s best airline has signed a global sponsorship deal with UEFA EURO 2016, to become ‘The first airline partner’ in 55-year history of the European Football Championship. Signed in Paris, the agreement marks the next chapter in Turkish Airlines’ relationship with sport on the world stage. The airline prides itself on flying fans around the world to support their favorite teams and players. Football has the power to unite people from all different nationalities and EURO 2016 is the ideal tournament to celebrate this. A perfect fit for the Turkish Airlines brand as it flies to more countries than any other airline – including 107 destinations in 42 counties in Europe. As part of the campaign, Turkish Airlines will be developing exclusive offers such as special charter rates for competing teams to travel to and from the tournament and social media campaigns for the fans. In fact, Turkish Airlines flies to 22 of the 24 competing countries and covers six destinations within France only , so is the ideal partner to ensure fans and players arrive relaxed and ready to enjoy the experience.
Turkish Airlines will also have their livery planes decorated with the Euro 2016 visuals. Flying to over 280 destinations worldwide, the new branding will be on show for all to see. In addition, there will be significant Turkish Airlines branding presence at the stadiums for the duration of the tournament. Turkish Airlines is renowned for its varied sponsorship programs throughout the world including headline sponsor for the Turkish Airlines Open – one of the most prestigious golfing tournaments on the European Tour. The airline also sponsors a number of high profile European sporting events including the Turkish Airlines Euroleague basketball and European Professional Club Rugby. The brand takes great pride in being linked with the very best sporting tournaments in Europe, and around the world.