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TTM+ successful in rebuilding tourism market confidence, boosting business

The 14th Thailand Travel Mart Plus ended on June 5, 2015, after a successful three days of business discussions, familiarisation tours and educational forums designed to raise the profile of the ‘2015 Discover Thainess’ brand campaign, create more networking opportunities for small and medium sized enterprises, promote new provincial and regional destinations, and encouraging interest in niche-market products.

Organised by the Tourism Authority of Thailand (TAT), the country’s largest B2B travel trade show, known officially as the TTM Plus Amazing Gateway to the Greater Mekong Subregion, also saw the launch of a new strategy to better position Thailand as a Muslim Friendly Destination.

The event was attended by 378 buyers from 52 countries (+10 per cent or 35 buyers) over TTM 2014. Of these 172 (45.5 per cent) were first-timers and 206 (54.5 per cent) were repeaters. Most of the buyers were from China (41), the United Kingdom (27), Australia (21) and India (17). Buyers from China showed special interest in joining the TTM Plus every year. Overall, buyers showed keen interest in the new niche-market products; such as, weddings and honeymoons and health and wellness. They also saw great opportunity for developing packages linking Thailand and its neighbours in the Greater Mekong Subregion.