Listen to the grandfather clock chime in Anne Hathaway’s cottage, take a leisurely stroll on the beach at Durdle Door, or enjoy the choir singing at Rosslyn Chapel. These are just some of the things international tourists can now do in Britain – before they even arrive. The national tourism agency, VisitBritain, has commissioned a series of immersive 360 degree experiences giving overseas visitors an opportunity to step inside some of Britain’s most-loved attractions.
As part of the Government’s hugely successful GREAT tourism campaign, this activity from VisitBritain aims to drive more international visitors out across the nations and regions of Britain. International tourism continues to deliver economic benefits across the country, and the last two years have seen almost all other parts of the UK grow faster than London. By UK area, Yorkshire recorded the highest levels of growth in visits in 2014, followed by Scotland and the North East. For spending, Scotland leads the way with a 10 per cent increase, followed closely by the East of England at 9 per cent and the South East at per cent.