TripAdvisor has recently announced the launch of the Review Performance report – an enhanced online analytics dashboard available for free to all registered businesses on the site. Designed based on user feedback, the new dashboard provides registered business owners with insights and trend data about their reviews, ranking and competitors in an interactive online display. The Review Performance report analytics are designed to help businesses easily monitor and maximise their presence on TripAdvisor.
The Review Performance report offers improved functionality from existing analytics tools including the ability for businesses to track trends over time and to create their own competitor sets. The robust trend data and competitor analysis allows business owners to see how travellers are engaging with their listing on TripAdvisor and to easily identify actionable insights on operations and performance. Minesh Shah, senior director, global hotel partnerships, TripAdvisor said, “According to the recent research conducted by Atmosphere Research Group in partnership with TripAdvisor, highly engaged businesses get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor. In fact, highly engaged hotels receive almost four times more page views and are on average 63 per cent higher in popularity ranking than non-engaged hotels.”