Treebo Group of Hotels, the Bengaluru-based technology-enabled chain of budget hotels, has raised Rs 112 Crore in its Series B funding round led by Bertelsmann India Investments (BII), the strategic investment vehicle of the international media company, Bertelsmann. The round also saw participation of existing investors, SAIF Partners and Matrix Partners India.
Pankaj Makkar, Managing Director of Bertelsmann India Investments, said, “Treebo is serving a huge unmet need in the budget travel space – that of reliable and affordable accommodation. Over the last one year, they have maintained razor sharp focus on delivering a great guest experience, and have extensively deployed technology in all parts of their operations to accomplish this objective. We are excited to partner them in a journey towards building the most loved consumer brand in the hospitality space.”
Founded in 2015 by Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Jain, Treebo currently has 125 hotels in 25 cities across the country in its network, making it the largest hotel chain in the sub 4-star category. The company plans to use the fresh round of funds for furthering its expansion, strengthening its marketing outreach, and reinforcing its technology leadership in the sector.
Rahul Chaudhary, Co-founder, Treebo, said, “Bertelsmann is a highly respected name in the venture capital world. They are known for taking a long term view of their investments, and for supporting companies that are building sustainable, value-creating businesses. Further, their vast experience in Media will prove invaluable in helping build the Treebo brand. We couldn’t have asked for a better partner in this journey.”
Treebo offers guaranteed-quality accommodation to travelers in the Rs 1,000-3,000 price range. Its properties come with all essential amenities like clean linen, free wi-fi, complimentary breakfast, branded toiletries, and complimentary beverages, among others. On the hotel side, Treebo helps its partner properties drive high occupancies by improving their service standards, and by bringing them under the Treebo brand.
Explaining the model further, Sidharth Gupta, Co-founder, Treebo, said, “We pioneered the tech-enabled franchise model in the budget hotels space in India. We believe partner success is closely linked to guest experience. We have therefore built deep relationships with hotel owners by partnering with them for their full inventory, and not just a few rooms. We invest heavily in technology, analytics, quality control, and staff training to help our hotel partners. It is important for us that each and every one of our partners does well, and not just a few of them. This, we believe, is the key to ensuring a consistent, high-quality experience at all our properties.”