Travel.Earth, an Indian travel media company, officially signed a joint marketing campaign with Sabah Tourism Board to host and award leading digital travel influencers from India. The convention which will take place from June 27 – 28, 2019 at Shangri-La’s Rasa Ria Resort and Spa in Kota Kinabalu, Sabah will host between 50-100 Indian participants, panelists and eminent speakers in the industry.
The convention will be co-hosted by Malaysia Tourism Promotion Board (MTPB), Malaysian Association of Tour and Travel Agents (MATTA), Malindo Air and Malaysia Airlines.
“We are delighted to host as well as award leading digital influencers from this industry because they work tirelessly to inspire people to travel, and we believe travel enriches people’s lives and expands their outlook. We are equally delighted to partner with Sabah for this event for two reasons, firstly because of the destination itself. We believe everybody will savour the picturesque location and its rich cultural heritage. But more importantly, it’s because the tourism board here is aware of the digital revolution and have a keen foresight in leveraging it through this event,” said Arun Raghu, Co-founder, Travel.Earth, during the event unveiling.
“Travel Earth will bring Sabah, Malaysia to a new and higher level of awareness in India,” said Humphrey Ginibun, Marketing Manager, Sabah Tourism Board
The Convention aims to provide a platform where travel industry participants can network and connect with leading influencers. It will bring together travel content creators, industry stalwarts, and renowned speakers and create an event rich in content, networking and enjoyment.
The two day event will end with an awards night. This awards ceremony will be the first of its kind in the industry and will be positioned as the leading honours in the travel digital influencer community based on objective criteria and performance-driven metrics.
“Travel Earth Bloggers Convention is a milestone achievement for the tourism Industry and will jump start Sabah, Malaysia as a great holiday destination in India,” said Datuk KL Tan, President of MATTA Malaysia.
“As venue partners for the Earthy Awards, we look forward to showcasing this undiscovered gem to India and the world. Sabah with its beautiful beaches, exquisite forests, wildlife and marine life, a host of varied traditions and ethnicities, scrumptious cuisine and a truly welcoming Sabahan culture, offers the best of Borneo. Possibly the first event of its kind, Earthy Awards will help people discover Sabah, its wonderful people and its fascinating destinations,” said Fiona Hagan, General Manager, Shangri-La’s Rasa Ria Resort and Spa.