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Tourism department and stakeholders join hands to aggressively market Rajasthan

In the presence of Principal Secretary, Tourism, Mr. Shailendra Agarwal, the Department of Tourism(DOT) and Federation of Hospitality and Tourism of Rajasthan(FHTR) today inked a Memorandum of Understanding(MoU) for promoting tourism pan India as well as abroad. This will be done through ‘Visit Rajasthan Road shows’ pan-India. The signatories to the MoU were the Director of Tourism, Mr. Anil Chaplot and the President of FHTR, Mr. Bhim Singh.

On the occasion Mr. Agarwal said that marketing of Rajasthan, as the preferred tourism destination, should not only be the responsibility of the Government but it should be a collective effort along with the stakeholders. He expressed satisfaction at the fact that FHTR will be marketing the State’s tourism potential with support from the DOT. He said that for the time being the ‘Visit Rajasthan Road Shows’ will be held in ten cities of the country. Later, they will also organize similar roadshows abroad.
The Principal Secretary Tourism said that the Tourism Unit Policy 2015 was already in place and will play a pivotal role in attracting investment for tourism units. The Policy will also be highlighted during the Resurgent Rajasthan Partnership Summit being held in Jaipur in November this year. He further informed that the Department was painstakingly collecting information for projecting the State as a MICE destination. By the time of the Resurgent Rajasthan Summit all the MICE facilities available in the State will be compiled and published. The Director of Tourism, Mr. Anil Chaplot said despite Rajasthan having enormous potential the State doesn’t get the number of tourists. He hoped that with the signing of this MOU the State will get a proactive promotion all over the country. The domestic tourists, he said, were as important as the foreign tourists for the State.

The President of FHTR, Mr. Bhim Singh said that the objective of the new body was to promote tourism and organize activities related to it. He said FHTR will organize marts, road shows and work on the marketing, ideating and exploring more means to strengthen the tourism in-flow in Rajasthan. The General Secretary, FHTR, Mr. Gyan Prakash moderated the event. He also informed that the 10 cities in which the ‘Visit Rajasthan Road Show’ will be organized at Ahmedabad, Delhi, Chandigarh, Mumbai, Pune, Chennai, Bangalore, Hyderabad, Kolkata and Guwahati.

The officer bearers of FHTR are Mr Bhim Singh, President; Mr Randhir Vikram Singh, Senior Vice President; Mr Sunil Gupta, Vice President; Mr Khalid Khan, Vice President and Mr Gyan Prakash, the General Secretary were also present on the occasion as were a large number of officers from the Department of Tourism and memb0.ers of the travel fraternity.