The Meetings, Incentives, Conventions & Exhibitions (MICE) Market is a fast growing one and has exhibited huge potential worldwide. It is recognized that international and regional conferences & exhibitions contribute greatly towards building up of mutual goodwill and understanding, encourage interaction between nations, and bring tremendous amounts of knowledge and frontier technologies particularly for the developing countries.
There is a growing interest amongst tourists to experience the rich culture and heritage of India. With increasing opportunities for holidays and leisure, India is now becoming one of the leading venues for MICE in the region. Similary, for the exhibition, India is now potential destination in Asia and more International Exhibition Oragnisers entering and introducing their exhibitions.
The MICE infrastructure in the country has been developing rapidly and convention hotels and conference and Eehibition venues of international standards are being set up in cities across the country & some are under construction.
With the corresponding expansion in the network of airlines operations, new International airports, various professional service providers for MICE Industry & other facilities, India is ready to position and market itself as an important MICE destination, not only in ASIA but in the WORLD map.