Accentuating Thailand as the key exhibition platform of ASEAN and a gateway to the Greater Mekong Sub-region (GMS), the Thailand convention and exhibition bureau or TCEB is conducting a road show to spearhead its aggressive strategy aimed at securing a greater share of the Indian exhibition market. The centre pieces of Thailand’s lucrative proposition are the extra benefits offered under the country’s new global marketing communication initiative: Thailand extra exhibition.
Jaruwan Suwannasat, Director of Exhibitions and Events, TCEB revealed, India is a developing as one of Thailand’s most important exhibition markets and has always been among our top ten exhibitions source countries. The vibrant growth of the Indian market offers tremendous potential for Thailand’s exhibitions industry.”
India is already Thailand’s active trade partner, indeed the country’s ‘look east’ policy and Thailand’s ‘look west’ policy have been complementary in consolidating bilateral relations including economic and commercial linkages. The two –way trade in 2014 totalled 8.65 billion USD, with about 5.62 billion USD in Thai exports to India and 3.04 billion USD in Indian exports to largest trading partner in ASEAN. The growing ties between the two countries will further expand through the integration of AEC. Indian business professionals can fully participate in the development of the ASEAN dynamic community, and benefit from the ASEAN –India FTA, via Thailand.
“TCEB’s india road show aims to explain the trade value between India and Thailand through the vibrant exhibition platform. In 2015, Thailand hosted 103 international trade exhibitions, including many trade fairs focused on industries ranging from food, to agriculture, automotive, healthcare, infrastructure and more. In addition we aim to build awareness within India of Thailand’s potential as an exhibition platform of ASEAN and a gateway to greater Mekong sub-region in line with Thailand’s new marketing communication initiative: Thailand extra exhibition, expanding your business opportunities in ASEAN,” said Jaruwan.
The Thailand extra exhibition features the country’s strengths and privileges through a number of core new initiatives and will be implemented throughout the year to emphasis Thailand’s value and services. Thailand offers huge potential as a marketplace for exhibitions and with that, unrivalled business opportunities. Now, with expanding economic community that surrounds it and the connectivity that this brings, Thailand is set to capitalise on an unprecedented wave growth.