The Tourism Authority of Thailand (TAT) hosted leading members of India’s travel trade and media (92 travel agents, 47 media) on a ‘Mega Fam Trip ‘to Thailand’s Eastern region that explored the TAT’s latest’ Amazing Thailand’s Open to the New Shades’ concept.
The trip focused on exploring Thailand from new experienced-based perspectives in five main areas: Gastronomy, Arts and Crafts, Nature and Beaches, Way of Life, and Culture. The TAT trip used these destinations to help spread tourism income and create a balance for Thailand’s tourism sector, letting India travel professionals test products and services in Bangkok and the Eastern region.
Mr. Tanes Petsuwan, TAT Deputy Governor for the Marketing Communications, said: “The market briefing and Bangkok table-top exercise gave travel agents from India the chance to meet Thai partners for face-to-face discussions and learn about the ‘Open to the New Shades’ concept in detail.
“Then trips around the Eastern region has allowed Indian agents and media to experience first-hand why emerging secondary destinations; such as, Rayong, Chanthaburi and Trat are so vibrant and sellable to the growing India outbound travel sector.”
In Bangkok, the 139-strong Indian delegation from Mumbai and New Delhi met with 88 Thai suppliers (44 hotels, 29 entertainment venues, and 15 travel companies) for the TAT’s ‘Trade Meet and Table Top Sales’ event.
The next day they departed on four different routes: Bangkok-Chanthaburi- Rayong (Ko Samet)-Chon Buri (Pattaya) for 44 travel agents from TAT’s New Delhi Office; Bangkok-Trat (Ko Chang)-Chon Buri (Pattaya) for 48 travel agents from TAT’s Mumbai Office; Bangkok-Chanthaburi-Rayong-Chon Buri (Pattaya) for 23 media from TAT’s New Delhi Office and Bangkok-Chanthaburi-Rayong (Ko Samet)-Chon Buri (Pattaya) for 24 media from the TAT’s Mumbai Office.
The India Mega Fam trip is expected to assist Thailand to attract a bigger slice of the fast-growing Indian outbound sector. In 2016, 21.9 million Indians travelled abroad to visit foreign countries, with that figure expect to more than double to about 50 million by 2020. The trip also cultivates Thailand’s good image in India as a preferred destination among Indian travellers through first-hand experiences of the participating travel agents and media members.