Tamarind Global, India’s leading focused destination and Event Management Company, has announced the launch of the Wedding Division at their Delhi office. After the exponential growth of Weddings and Events division of Tamarind Global, which is headquartered in Mumbai, through this strategic expansion the company now looks forward to tapping the flourishing wedding business in Delhi NCR.
Tamarind Global’s Delhi office already offers event management and MICE (Meetings, incentives, conferences, and exhibitions) services. This helps the company to leverage its partnerships with all the leading hotel chains and the existing clientele to give it an edge over competition. The company already has a strong foothold in the Delhi market with its DMC operation. Delhi NCR is prominent for the size and scale of its thriving wedding and events business, making the move of securing a strong presence in the region an inevitable progression.
To that end, prior to the announcement, a small team of 10 people has already been set up in Delhi and they have successfully executed one wedding. This fully fledged team is geared to provide hospitality and logistics services as well as client servicing support for turnkey wedding and event solutions for Delhi and other North markets. The aim is to increase the team size to handle multiple weddings, and pitch for new weddings in the region.
Tamarind Global possesses an advantage of 35 year old rich heritage in the hospitality business which adds to their strength. Their specialised product team constantly updates the database of new destinations and hotels that have the infrastructure to host Indian weddings and events. There are many such processes dedicated to creating client delight with bespoke wedding planning services and destination expertise.
Kunal Rai, VP, Events and Weddings, will head the team in Delhi which will be lead by Karan Malhotra, Head Events and Weddings who brings with him more than 12 years of experience in the field across all aspects of entertainment, experiential marketing, celebrity management (Indian, as well as international), and media and communications.
Speaking on the launch, Kunal Rai stated, “This strategic expansion has always been on the cards for us. We are really excited it is finally coming to fruition and we can have a dedicated presence catering to our already growing client base in Delhi.”
Karan Malhotra commented, “It is an honor and a challenge to lead the business of Weddings & Events at Tamarind Global in a key market. The industry is one that is rapidly evolving and expanding. It is full of exciting opportunities and I look forward to taking the business to the next level in the coming years.”