The forthcoming annual convention of the Travel Agents Federation of India (TAFI) has been scheduled from February 22-25, 2015. The host country this year will be the historically, spiritually and culturally vibrant country of Israel. Israel is nestled between Europe, Asia and Africa and lies at the eastern end of the Mediterranean Sea. The country known as the cradle of three great religions i.e. Judaism, Christianity and Islam is blessed with a rich and ancient history and culture.
It is known for its natural beauty which comprises of exotic beaches, mountains, valleys and deserts. It also boats of a pulsating nightlife and the famous Dead Sea. Talking about hosting Indian travel trade in Israel, Hassan Madah, Director – India, Israel Ministry of Tourism, says, “India is an important market for us and with an intention of attracting Indian travelers, the Israel Ministry of Tourism opened its office in Mumbai in 2014. The Ministry of Tourism along with the hospitality industry of Israel is working to meet the needs of the Indian traveler including their culinary requirements.
We found the TAFI convention a great platform to showcase Israel to the Indian travel agents and are keen to welcome the esteemed delegates to the country. There are several misconceptions and perceptions that people have about Israel and through the convention we hope all the myths regarding the destination will be cleared. When the travel trade and media visits and explores the country they will understand that Israel is more than a pilgrimage destination. It has a lot to offer to the leisure, honeymoon and MICE traveller as well.”