Home Growing Outbound Surat Thani Trade and Tourism Association hosts maiden India mission

Surat Thani Trade and Tourism Association hosts maiden India mission

Best known for its idyllic islands – Koh Samui, Koh Phangan and Koh Tao – the province of Surat Thani in Thailand treated Indian travel agents to a showcase of its tourism products in Mumbai on Wednesday, 20 April. The roadshow, which brought in a delegation of 19 sellers, was part of a larger mission by the Surat Thani Trade and Tourism Association, also involving trade and industry, lead by the province’s Governor, Wongsiri Promchana.

With the goal of giving Mumbai’s travel trade a quick, yet deep insight into Surat Thani’s tourism and cultural appeal, the roadshow included a Muay Thai Chaiyya performance and a presentation by the Chief of the Koh Samui Tourism Coordination Centre, besides several hours of B2B meetings and deal-making. The Surat Thani province boasts a host of attractions that could appeal to a wide variety of Indian market segments – from high-end luxury seekers (in line with TAT’s overall strategy in India), families, youngsters, couples and niches like divers.