SriLankan Airlines, the largest foreign airline operating to India, launched a massive promotional collaborative campaign with Invest Victoria during the current Australia’s tour of India – one day cricket series, to create awareness of its premium route to Melbourne with offer of discounts and launched a social media competition on the airline’s Facebook India page to win free tickets during the cricket series
The campaign is reaching hundreds of millions of Indian cricket fans, who are known as some of the most enthusiastic ‘cricket mad’ fan bases around the world. It is creating a top of the mind recall of ‘SriLankan Airlines daily to Melbourne’ operations among Indian travellers as the preferred choice to fly to Melbourne.
The promotional blitz, carried out together with Invest Victoria, includes an exciting ‘Hit-a-Sixer’ competition at www.melbournedaily.srilankan.com where competitors try to score three consecutive sixers and win a pair of free return tickets to Melbourne from any Indian city served by SriLankan.
SriLankan is also providing an excellent value-for-money deal with 20 per cent off on bookings to Melbourne made up to March 14th, 2019, with the travel time being up to November 15th, 2019 (conditions apply).
The awareness of this remarkable offer for Indian travelers is being created through a massive media blitz throughout the cricket series, with constant reminders during every match on LED perimeter branding at the stadiums, giant LED scoreboard screens, social media, India’s most visited cricketing web and mobile app portal Cricbuzz and publicity on SriLankan’s Facebook page ‘SriLankan Airlines India’.
The SriLankan campaign also includes celebrity cricketing commentators such as Ajay Jadeja, Zaheer Khan and Gaurav Kapur drawing attention to SriLankan Airlines daily service to Melbourne through Cricbuzz.
Mr. Saminda Perera, General Manager for Marketing at SriLankan, said, “Australia’s one day tour of India is a wonderful opportunity to showcase one of the Airline’s most premium routes. SriLankan Airlines is delighted to work in collaboration with Invest Victoria on this campaign.”
SriLankan operates 119 flights per week out of 12 cities in India, offering seamless connectivity through Colombo to Melbourne, as well as also connecting to other points on its route network in South Asia, the Middle East, the Far East and Europe.
SriLankan’s Melbourne service is the ideal way for travelers to fly between India and Australia.
Passengers will enjoy the comforts of the airline’s modern Airbus A330 aircraft between Melbourne and Colombo, with sophisticated in-flight entertainment and world class service provided by SriLankan’s award winning cabin crew.
A member of the oneworld global airline partnership, SriLankan Airlines operates a route network of 111 cities in 48 countries from its hub in Colombo and also connects to over 1,000 cities in 160 countries through its oneworld partner airlines.