South African Tourism is all set to mark the beginning of 2020 with their biggest, independent travel trade initiative in India – their annual Roadshow. The 17th edition of the Roadshow will travel to the 3 Indian cities of Bangalore, Pune and Mumbai on January 13-15, 2020 respectively.
Capitalizing on the massive growth potential offered by the Indian outbound traveller segment, the 48-member South African trade delegation will take the opportunity to educate and enable Indian trade partners to sell the destination better. In addition to experiences, representatives from accommodation establishments, destination management companies, airlines, tourism associations will display their products and engage Indian travel and trade associates.
Speaking about the 2020 edition of the Roadshow, Neliswa Nkani, Hub Head – MEISEA, South African Tourism says, “Our 17th Annual Roadshow is yet another testament of our firm commitment to the India market, which offers tremendous potential when it comes to outbound long-haul travel. The Roadshow offers us and our in-destination partners a chance to showcase the best of South Africa, and bring it alive for the Indian travel trade – our biggest endorsers in the market. This year’s edition is slated to be even more special and exciting with the attendance of numerous South African SMMEs. We are confident that the 17th edition will be outstanding and more impactful than ever before in terms of business conversions.”
2019 was a yet another remarkable year for South African Tourism in India. Through the course of the year, the destination board succeeded in driving Indian traveller aspiration and demand for South Africa through aggressive consumer and trade engagements, including similar high-impact partnerships and focused familiarization trips.