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South African Tourism celebrates successful Indaba 2017

Africa’s Travel Indaba 2017 saw more than 20,000 confirmed meetings being held over the three show days – an increase of over 20 per cent compared to last year’s figure.

There were a number of exciting developments at this year’s event, held at Durban’s Inkosi Albert Luthuli International Convention Centre, including the rebranding and renaming of Africa’s premier travel trade show to Africa’s Travel INDABA. The new positioning fully reflects the ownership of the trade show by the entire African travel industry and re-emphasizes South Africa’s commitment to furthering tourism and economic development on the continent.

Speaking at the event, President Jacob Zuma announced that following a comprehensive bid process, Tourism KwaZulu-Natal and Durban had been awarded as the annual event’s venue for the next five years.

South African Tourism chief executive Sisa Ntshona praised this edition of Africa’s Travel INDABA as a resounding success: “This year was all about listening to the feedback from exhibitors and partners that resulted in some fundamental changes, to ensure the event stays fresh and relevant.

These ranged from the show’s updated diary system that provided more matchmaking and meeting opportunities to a brand-new INDABA app as the show’s primary source of information about news, meetings and events.

Other event enhancements included the new Lap of Luxury pavilion, showcasing five-star products, and the Hidden Gems pavilion showcasing small tourism businesses,” he explained.

Hanneli Slabber, Country Manager – South African Tourism, India said that, “INDABA 2017 has been a very successful trade engagement for us with a 25-member travel agent delegation from Mumbai, Delhi, Ahmedabad, Hyderabad, Kolkata and Raipur.

It remains one of largest and most interactive platforms for our trade partners to learn about the great products and iconic experiences that South Africa has to offer and to gain contacts with useful suppliers. As more Indians put South Africa on their itinerary, it is essential that travel agents have access to resources that will hone their destination expertise. INDABA gives them the chance to witness the breadth and depth of our offerings and find new products and experiences to add to their itineraries. We’re certain that it has helped equip our partners to better sell South Africa to their clients.”

South African Tourism closed 2016 with a 21 per cent growth and 95,377 travellers. The NTO is looking to achieve good growth in arrivals during 2017.