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Singapore’s tourism giants join hands to drive tourists to the country

Singapore Airlines (SIA), Changi Airport Group (CAG) and Singapore Tourism Board (STB) have stepped up efforts to jointly promote inbound travel to Singapore and Changi Airport, in the largest collaboration among the three partners to date. Under the new two-year partnership, the three parties will jointly invest $20 million to collaborate in amplifying the Singapore experience to leisure, business and MICE audiences in more than 15 markets worldwide1.

This will be carried out through the refinement and delivery of the Singapore experience to visitors coming to and through Singapore and Changi Airport, and the intensification of marketing efforts direct to consumers and through trade partnerships. In addition to ongoing work in attracting leisure visitors, the partnership will also boost marketing investment for the business traveller and MICE (Meetings, Incentives, Conventions and Exhibitions) segments.

A key highlight is the introduction of the Singapore Stopover Premium package, an upgraded version of the Singapore Stopover Holiday. This new product is the latest in the three partners’ ongoing efforts to curate distinctive experiences that allow travellers with different needs to better enjoy Singapore as a destination. Targeted at both premium leisure and business travellers, the Singapore Stopover Premium package includes stays in selected five-star hotels2 with breakfast and Wi-Fi, priority hotel check-in services and private transfers3, exclusive privileges such as spa discounts or shopping vouchers, and access to a variety of premium leisure experiences across the island4.

Another feature of this partnership is the enhanced Free Singapore Tour, a perennially popular programme5 that brings transit passengers on a free guided tour of Singapore’s vibrant landscape, best heritage attractions and city skyline. The recently refreshed programme boasts longer itineraries6 that now cover even more iconic sights, photo stops, additional tour timings across day and night, as well as the introduction of seasonal editions during festive periods7, all aimed at providing a more in-depth experience of Singapore beyond Changi Airport.