The Sharjah Tourism board conducted a 4-city tourism promotional roadshow for stakeholders & travel agents in Chennai, Hyderabad, Jaipur and Ahmedabad from October 9’ 2017 to October 12’ 2017 respectively. The aim of the show was to increase visibility of the emirate of Sharjah as a cultural, business, leisure & educational destination amongst Indian travelers and to increase engagement with education boards, tourism sector, policy makers and business community.
The event witnessed huge attendance from travel agents who were seen interacting with DMCs, hoteliers, airline officials and management of Sharjah Tourism board. The roadshow created a platform for representatives of Sharjah Tourism board and other delegates to interact with travel agents based in these four cities and how to effectively promote and position Sharjah.
H. E. Khalid Jasim Al Midfa Naiken, Chairman, Sharjah Commerce & Tourism Development authority, Govt of Sharjah, “India is a very lucrative market and we are aware of the potential it holds in terms of inbound visitor traffic into Sharjah. We are happy to be tapping this important market through our four-city roadshow. We received an overwhelming response from travel agents and stakeholders and we look forward to doing more roadshows in the state in near future.”
He further added, “We want to promote Sharjah as a cultural & education destination for Indian travelers. Sharjah has a lot to offer in terms of tourism, culture and commerce and it is imperative that the scope of engagement between both countries should now be taken to second level. India is one of the most crucial and promising tourism markets for Sharjah and the emirate every year attracts thousands of tourists and visitors from the country. It is also a safe destination for women and we want to highlight that”
Sharjah’s hotels and resorts are witnessing a significant surge in tourist arrivals. The heavy turnout at beach hotels and resorts in the emirate has exceeded expectations. Numerous cultural, artistic, entertainment and shopping festivals hosted by Sharjah, not to mention special promotions offered by major malls and shopping centers since the beginning of the year, have added to the emirate’s attractions in the eyes of visitors.
The 4-city roadshow of Sharjah Tourism board in India was promoted by Outbound Konnections. Outbound Konnections is a specialist in the fields of representation and marketing of tourism products and offers services such as consultancy, sales and public relations, mainly B2B. It focuses on Outbound Tourism and has an industry experience of 15 years.