UBM India started off 2019 on a powerful note with its biggest travel and trade engagement show ‘SATTE’ at the India Expo Centre, Greater Noida today. In its 26th edition, the three-day event bagged an excellent response with market leaders increasing their stand size followed by participation from the cross section of global and Indian travel and tourism markets. The show is marked by 1,000 exhibitors and representation from over 50 countries and 90 cities from across India.
The expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India, along with key dignitaries, Mr. John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife, Government of Sri Lanka, Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia, Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia, Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO, Mr. Subhash Goyal, Member, National Tourism Advisory Committee, Mr. Yogesh Mudras, Managing Director, UBM India, and Ms Pallavi Mehra, Group Director, UBM India amidst an august industry presence.
True to its reputation as a comprehensive b2b platform catering to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs), SATTE 2019 enabled professionals to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This year, among international tourism boards, Indonesia is the feature destination while Thailand, Malaysia and Sri Lanka are partner countries. The partner Indian states are Rajasthan, Goa and Madhya Pradesh. Moreover, Qatar, Iceland, Cyprus and a few more from overseas are debutants at SATTE this year. SATTE has grown hand-in-hand with the consistent support of the Ministry of Tourism as well as all State Tourism Ministries and the Indian travel and tourism fraternity in totality.
Speaking at the inauguration of SATTE 2019, Mr. Yogesh Mudras, Managing Director, UBM India said, “Tourism is a competitive business in a global context. It accounts for the major source of cash incomes, economic growth and employment creation. In India the industry is growing at an unprecedented pace with the travel sector expected to grow to a USD 56 billion market opportunity by 2020. Moreover, with the industry aiding job creation which is expected to rise at 8.4% in 2028, this year, India has been chosen by UNTWO as the host country to celebrate World Tourism Day 2019 on the theme ‘Tourism and Jobs: A better future for all’. This will definitely bring more attention to the importance of tourism to the Indian as well as international community. Also, with proactive measures from the Government such as ease of visa, Regional Connectivity Scheme, launch of Incredible India 2.0 campaign, implementation of Swadesh Darshan, PRASAD, Prayatan Parv and Adopt A Heritage schemes amongst others, India Tourism Industry is set to flourish further.”
“Over the years, SATTE as an industry platform has imprinted a distinctive place for itself in the industry for Travel and Tourism community. It has enabled Indian & International exhibitors and buyers to connect, start new partnerships and strengthen businesses by offering unique opportunities like newer, off beat destinations and hotel properties, quality contacts from across the globe, profitable deals, value additions, new-age tourism, technology, knowledge sharing forums that discuss trends, challenges and solutions. . SATTE is a wholesome experience that no travel professional can afford to miss. Every year, we put in our best efforts to make the show more promising than the last one and we are looking forward to some constructive and interesting developments from SATTE’s 2019 edition.” He further added.
Dr. Mahesh Sharma, Union Minister of State for Culture, Government of India said, “I congratulate UBM India on a great start to SATTE 2019 and I am proud to host this event in my constituency. Tourism simply doesn’t mean moving from one place to other, it carries the rich fragrance of each country. The potential of tourism in India is high; it takes 6.8 per cent of country’s GDP and has shown a growth of 9 per cent to 13 per cent in the number of tourists visiting India. SATTE has completed 26 good years; my compliment goes to the team behind it. Good luck and good wishes to SATTE this year too and the tourism industry.”
SATTE has continued to receive the support of international organizations/associations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), IATA Agents Association of India (IAAI), India Convention Promotion Bureau (ICPB), Universal Federation of Travel Agents Association (UFTAA), Pacific Asia Travel Association (PATA) and Enterprising Travel Agents Association (ETAA) to name a few.
The show witnessed a record-breaking number of enrolments for its Domestic Buyer Programme with 500 domestic buyers already registered three months before the exhibition. The expo is witnessing footfalls from a wide range of visitors that comprise tour operators, travel agents, wedding planners, corporate travel decision makers, potential Investors in the field of hospitality, leisure and travel industries as well as location planners from leading television and film production houses.
One of the key features of the expo is the 2 Day conference programme from January 16 – 17, 2019 that promises industry discussions and sharing of new insights pertaining to the sector and best industrial practices.
Day 1 witnessed sessions by United Nations World Tourism Organization (UNWTO) on ‘Tourism and Jobs: A better Future for all’; a session by CLIA on ‘Cruise Tourism: ‘India Ahoy!’ and a workshop on ‘Cruise Tourism’ for agents and operators; ‘Are NTO’s India Ready?’, ‘Digital Marketing and Social Media in MICE promotion and Its Impact’; ‘Changing Perception of Customers Towards Incentive Services’; and destination briefing sessions by Dubai Tourism and Skal International.
Day 2 of the expo will have education sessions on GDS Content/ NDC/ Corporate Travel Way Forward and Business Visa/ Ground Transport; ‘Is Handholding the Only Way to Manage Conference Business or Online will become the solution – A Perspective’; ‘Maintaining Balance in Relationships Between the Vendor, Agent and the Customer while Planning Events and Exhibitions’; a workshop on MICE and destination briefing sessions by Czech Republic Tourism, Dubai Tourism and Singapore Tourism.
In the show’s 25th anniversary, the popular I-Pledge mission was undertaken to support sustainable tourism. This year, SATTE is partnering with Green Yatra, a leading Non-Profit Organization that is dedicated towards protection, conservation, and betterment of Environment to support the ‘Pedh Lagao’ mission. This will involve planting over a 1000 saplings and supervising their growth at a tourism site in Delhi-NCR as well as rural farmlands to develop and enhance the region as a tourism spot.
Recognising the Best:
The industry will also see the 3rd Edition of SATTE Awards powered by T3 on Day 2 of the expo which will not only recognize and celebrate the excellence, triumphs and innovations of key stakeholders in the Travel and Tourism industry but will also help the fraternity with networking opportunities, presentations and other features. The categories of awards cover various segments of the travel and tourism industry including tour operators, hotels, destinations, online travel portals, to name just a few.