The San Francisco Travel Association reported today that San Francisco welcomed a total of 24.6 million visitors in 2015, an increase of 2.7 percent from 2014. This included 18.9 leisure visitors (up 2.7 percent from 2014) and 5.8 million business travelers in 2015 (also up 2.7% from 2014).
In 2015, the 24.6 million visitors brought $9.3 billion in spending to San Francisco. Visitors directly spent $8.5 billion in the city, up 3.4 percent from the previous year. An additional $723 million was spent by meeting planners and exhibitors for goods and services for their meetings. For the year, total spending in San Francisco related to meetings and conventions reached $2 billion.
The number of jobs supported by tourism rose 1 percent to 76,520 jobs in 2015, with an annual payroll of $2.3 billion.
The tourism industry generated $738 million in taxes and fees for the City of San Francisco, up 12.8 percent from the previous year. Major contributors to that figure include hotel tax (54.7 percent) and property tax (23.4 percent)
Visitor spending equated to $25.4 million daily or $1.1 million per hour.
On a per capita basis, visitors spent $10,951 per San Franciscan. Visitors generated $2,025 in taxes per San Francisco household.