RCI on the occasion of World Tourism Day has launched the new brand campaign – ‘ALL SET’ in line with RCI’s core values of keeping customer in the centre and providing informed choices to customers towards fulfilled holidays. RCI’s objective behind the campaign is to engage with existing and prospective travellers, communicating RCI’s key offerings and delivering on providing world class vacation to travellers.
Commenting on the strategy behind the All Set campaign, Jonathan Mills, Asia Pacific and DAE Global Managing Director, RCI said, “India continues to be a key market for us in our growth trajectory. With the All Set Campaign, we, at RCI, will look at strengthening our member base in India. This new campaign is in sync with our objective to constantly reinvent and ensure that we follow our brand’s guidelines of customer satisfaction and align our affiliates towards a joint vision of delivering world-class vacations. We have uniquely designed this campaign basis of customer insights and choosing a lifetime of vacations where everything is all ready and ‘set’ for them.”
The digital campaign will be on for three months on the official RCI website and across high impact social media platforms like Facebook, Instagram and LinkedIn, building awareness and to create engagement. The All Set campaign is born out of Customer Insights on vacation exchange providing the best options for families. In order to have a fun-filled and relaxed vacation, families look for resorts which needs minimal planning at scenic locations inclusive of great amenities and activities galore. Holidaying with RCI resorts give families a spacious and safe environment with a feel of a second home and choosing a lifetime of vacations where everything is already ‘set’ for the families.
With the campaign, RCI also revealed top 10 destinations that are increasingly seeing tractions from travellers – Within India – Goa, Coorg, Andaman, Munnar and Ooty and also international destinations such Malaga (Spain), Dubai (UAE), Maldives, Las Vegas (United States of America) and Sri Lanka. As part of the campaign, RCI is also providing compelling reason for customers to plan experience rich holidays by offering persuasive discounts and incentives. It is focused to increase member transactions by 10 per cent over the same quarter last year.