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Promotion of Malaysian Cuisine at ‘Taste of Malaysia Festival’ in New Delhi

The High Commission of Malaysia and ITC Maurya Hotel, New Delhi are working in collaboration with Tourism Malaysia by welcoming all guests to experience delicious Malaysian cuisine during the Taste of Malaysia Food and Culture Festival, which has started today will be on till 26 September, 2019. The festival, held at The Pavilion Restaurant, ITC Maurya Hotel, showcases a diverse Malaysian dinner menu. ‘Taste of Malaysia’ will bring new and vivid dining options, showcasing the best dining experience from a wide range of Malaysian cuisine. This festival is organised to celebrate 62 years of diplomatic relations between Malaysia and India. Two chefs from Malaysia have specially been invited to New Delhi to prepare and create the magic of authentic Malaysian food for this festival. Rojak Buah, Ayam Goreng Rempah, Keropok Ikan are amongst the food served on the exotic menu.

“We are very grateful as the cultural troupe from Sarawak Tourism Board will perform during this festival and they will showcase different forms of dance and play some traditional musical instruments,” said H.E. Dato’ Hidayat Abdul Hamid, High Commissioner of Malaysia to India.

“Malaysia is one of the few countries that has people from different backgrounds and religions living together. They celebrate festivals of other races with same enthusiasm as they celebrate their own. The country is known for its exceptional cuisine infused with spices and herbs that are deeply rooted in traditional home-style cooking, where fresh, top-quality ingredients and the flavours of each dish speak for themselves.

We are honoured to be given the privilege to host the Malaysian Food Festival at ITC Maurya Hotel, New Delhi. This food festival will spice up your taste with a multi-cuisine palette.  One will truly taste the various flavours of Asia at Malaysian Food Festival,” he added.

In 2018, tourist arrivals from India to Malaysia registered 600,311, an increase of 8.6 per cent compared with a year ago, with RM 2.7 billion in tourist receipts.  In January until June 2019, a total of 354,486 Indian tourists visited Malaysia, a 15.2 per cent increase compared to same period last year.

Tourism Malaysia aims to bring in 728,000 Indian tourists to visit Malaysia this year. The Malaysian government has eased visa requirements with the introduction of eNTRI and eVISA since March 2016 in a bid to welcome more Indian tourists.

With the launch of Visit Malaysia 2020 campaign, Tourism Malaysia targets to achieve 30 million arrivals and RM100 billion in tourism receipts by next year. The Federal Government, State Government, the general public and private sectors in Malaysia are putting great efforts to ensure the success of this campaign.

“It is indeed a pleasure and honour for our hotel to host the food festival in association with the High Commission of Malaysia. ITC hotels believes in presenting the culture and ethos of a destination through culinary interpretation; a platform for cultural exchange through cuisine. I am sure the skilful Malaysian chefs are going to guide our Chefs at ITC Maurya in presenting authentic flavours from the heart of South East Asia to the heart of New Delhi,” said Ms. Benita Sharma, Area Manager North Luxury Hotels and General Manager, ITC Maurya Hotel, New Delhi.