Augments its promotional initiatives by imparting destination knowledge and increasing destination visibility
In the past few years, Peru was no longer an unknown destination for the Indian tourist. What is more, Peru is now the land of hidden treasures for one and all, and this is exactly what the seminar, organised by the Commercial Office of Peru in India, named their presentation -“Peru: Empire of Hidden Treasures”.
The purpose of the conference was to showcase the beautiful landscape of Peru which the Indian tourist can enjoy. For instance, the majestic Amazon jungle, the Andes mountain range, the extraordinary architecture of the capital city Lima, ancient cultures and cities such as Caral, the majestic city of Machu Picchu (one of the 7 New Wonders of the World) and the city of Cusco that leaves an indelible impression on you. Given the striking richness of culture and heritage combined with the scintillating dazzle of the beaches and the highlands alike, Peru becomes an indispensable destination on the travel list of any Indian looking for novel experiences.
What would be of special interest for Indians is to know that Peru has been awarded the title of World’s Best Culinary Destination six times in a row, including 2015, by the World Travel Awards (considered to be “The Oscars of Tourism”) and all the attendees of this seminar were able to vouch for it, being that they had the chance to enjoy some scrumptious Peruvian dishes at this event.
Year on year, the number of tourists from India to Peru has been increased by almost 20 per cent on an average. The Commercial Office of Peru in India has highlighted that this upward trend in the number of Indians is visiting Peru, for leisure as well as business, is now firmly established. The changing tastes of the Indian traveller and the developing commercial and investment ties between India and Peru are both factors that will continue to contribute to this upward trend.For the Indian tourist travelling for leisure, Peru is away from what is hackneyed and gives one a chance to explore the unexplored, the untold and the imaginative! In terms of business travel, aspects such as the Free Trade Agreement, already underway between India and Peru will contribute positively to outbound travel from India to Peru.
One thing is for certain, Peru should be a part of each and every Indian traveller´s bucket list. For all its hidden treasures, it just has to be one of those countries you visit during your lifetime!