PAYBACK, India’s largest multi-brand loyalty program today announced its strategic partnership with Ezeego1.com, one of its kind online travel company to expand its offerings into online travel category. This is a critical addition to PAYBACK’s Partner network enabling real-time enrolment and redemption of loyalty points by customers booking through Ezeego1.
Both companies have a customer first approach and this partnership further solidifies the opportunity to provide a rewarding experience to the customers.
Ezeego1.com is India’s biggest online travel bazaar that has the widest range of travel products available in the market. It offers a comprehensive ‘one-stop platform’ to the suppliers, travel agents, and travel partners for them to distribute, promote and sell their products; giving customers a wider choice of travel services at most competitive rates with an ideal customer experience.
Under this partnership, PAYBACK’s 110 million members will be able to use their PAYBACK Points when making flight, hotel and holiday bookings on Ezeego1.com. In addition, they will also be able to earn 2 PAYBACK Points for every 100 Rupees spent on the same transaction done on Ezeego1.com with real time enrolment and registration.
The partnership is aimed at driving loyalty and stickiness at the Ezeego1 travel domain by offering members a chance to earn points on their spends as well create a rewarding experience for them through redemption opportunities.
Commenting on this association, Mr. Gautam Kaushik, CEO, PAYBACK India said “At PAYBACK, we collaborate with new-age partners across spend categories to bring greater flexibility and wider choice to our members thereby building long-term engagement on our network. We are pleased to announce this new partnership with Ezeego1.com that can provide varied travel product choices to our members and an opportunity to create more rewarding experiences”.
Neelu Singh, CEO & Director, Ezeego1 said, “Creating memorable travel experiences and adding overall value to our customer’s travel process is at the core of our business. Our partnership with PAYBACK reiterates our commitment in providing customers best travel products as well as value- added benefits through reward points that can be redeemed on Ezeego1 for travel services around the world, from airlines to car rentals, hotels and cruises.”