The Minister of Foreign Trade and Tourism, Magali Silva, informed that international tourist arrivals grew 8.4 per cent to 1,13 million visitors in first fourth-month period of the year, compared to the same period last year.
She highlighted the rise in the number of Chilean arrivals to the country, which has reached 50,821 so far this year, up 16.4 per cent against the previous year. This way, Chile has positioned as the main source market for tourists, accounting for 31.9 per cent of total arrivals.
“We are seeing the fruits of the promotion campaign undertaken in main cities of Chile and the border region, which has reversed the negative trend from last year,” she said.
The growth of Latin American tourist arrivals stood out in the first quarter with Ecuador (10.9 per cent), Argentina (8.4 per cent), Mexico (8.2 per cent), Colombia (7.4 per cent) and Brazil (3.7 per cent) as the most prominent examples.
Germany and Spain results also excelled, since the number of international tourist arrivals to Peru from those countries increased by 6.9 per cent and 6.4 per cent, respectively.
Our main markets in Latin America, which accounted for 54.6 per cent of total arrivals in the first four months of the year, maintained a significant growth led by Chile (16.4 per cent).
As for Asia, South Korea posted a sustained growth of 59 per cent, higher than the first quarter’s accumulated average. This market’s presence is maintained in major international events.
In Europe, Italy and the United Kingdom stood out as Peru’s main tourist markets with growth rates of 9.3 per cent and 6.3 per cent, respectively, followed by France, Germany and Spain, where the advertising campaign Peru Land of Hidden Treasures is being developed.
The US market accounted for 14 per cent of total arrivals between January and April, and it is the second largest source market for tourists to Peru.