Norwegian Cruise Line Holdings (NYSE: NCLH), a leading global cruise company which operates Norwegian Cruise Line (NCL), Oceania Cruises (OCI) and Regent Seven Seas Cruises (RSSC), has today announced a number of strategic organisational enhancements in the Asia Pacific region(APAC).
Designed to provide a more distinct focus for each respective brand under the NCLH banner, the new organisational realignment in APAC reflects enhancements at head office level in Miami, including the new appointment of Harry Sommer as President and Chief Executive Officer NCL.
The new direction will see Steve Odell spearhead the company’s upper premium and luxury brands as Senior Vice President and Managing Director OCI and RSSC APAC and Ben Angell leading the contemporary brand as Vice President and Managing Director NCL APAC.
Ben Angell’s new appointment as Vice President and Managing Director NCL APAC will see him oversee the sales, marketing and passenger services functions for NCL across the APAC region. Reporting to Ben will be Felix Chan, Vice President and General Manager NCL Asia, who will continue his successful leadership of NCL brand in the region.
“I am incredibly excited to be part of NCL’s strategic expansion in the fast-growing APAC market, further growing NCL’s share of the upper contemporary cruising space for which the brand is renowned,” said Angell, Vice President and Managing Director Asia Pacific at NCL. I am also delighted that Felix Chan will continue his role for NCL in the region and build on the impressive growth he and his team have already achieved in our key Asia markets.”
“The growth NCL has experienced over the past four years has been phenomenal, with so much more potential to be realised following the launch of Norwegian Encore this November, as well as six new Leonardo Class ships, one every year from 2022 until 2027,” added Angell.
Leveraging his comprehensive specialist experience in upper premium and luxury cruise line operations and promotion, Steve Odell, Senior Vice President and Managing Director OCI and RSSC APAC will oversee the sales, marketing and passenger services functions for OCI and RSSC across APAC.
Odell has over 20 years of experience working with luxury brands across the Asia region. He was instrumental in establishing the luxury cruise business in Asia from his first tenure in the region in 2001 and has worked with travel partners in all the key regional markets. He was a founding board member of the Asia Cruise Association, prior to the establishment of CLIA in the region.
Reporting to Steve in Asia will be Constance Seck, Director of Sales OCI and RSSC Southeast Asia and India; Chisa to Morita, General Manager OCI and RSSC Japan ;and Holly Kong, Director of Sales OCI and RSSC Northeast Asia.
“I am delighted to be an integral part of this new era for NCLH in APAC, where we are laying long term foundations to ensure forecasted future growth can be accommodated and maximised,” said Odell.
“With the cruise industry continuing to experience double digit growth across the APAC region coupled with NCLH having eleven new ships on order for delivery through 2027, and the local deployment of eleven NCLH vessels in the APAC region alone in 2020, we are investing more in the local market than ever before. As such, putting in place now the appropriate levels of commercial leadership required to support and nurture this growth is imperative,” said Odell, Senior Vice President and Managing Director OCI and RSSC APAC.