The Nevada Commission on Tourism (NCOT) has awarded $895,770 in grants to entities promoting rural Nevada tourism, Lt. Gov. Mark Hutchison announced today. Projects range from a campaign aimed at highlighting the Great Basin National Heritage Area to the promotion of the new Nevada Backcountry Discovery Route, a south-to-north route on backcountry roads that will pass through rural towns.
“The Rural Grants Program is one of the most important partnerships between NCOT and Nevada’s rural tourism industry,” Hutchison, NCOT chairman, said. “Rural tourism is a $2.38 billion industry supporting more than 27,000 jobs, and we are pleased to support the industry with this grants program.”
The longstanding Rural Grants Program is directed by NCOT, the advisory agency for the Nevada Division of Tourism, also known as TravelNevada. TravelNevada is part of the Nevada Department of Tourism and Cultural Affairs (NDTCA).
“Visitors to rural Nevada experience amazing recreational opportunities, such as off-roading in the desert and exploring its many state parks,” Claudia Vecchio, NDTCA director, said. “Those are gems many visitors would never know about were it not for the tremendous marketing efforts by those in Nevada’s rural tourism industry.”