NEELSUTRA: The India Fashion Store. The store has been designed as a first in a series of multi-designer prêt stores, where the collections are themed and curated. Sited at The New Oberoi Hotel in suburban abode of NCR- Gurgaon, NeelSutra is conceived as a step ahead of conventional high street retail to showcase a motley bunch of Indian fashion designers.
Neelsutra is a unique, well-defined, progressive endeavour with a handcrafted approach in retail store design that is befitting to the avant-garde India. The studio is engaged in the design of varied building typologies such as town halls, hotels, schools, offices, residences, sound & video production studios. The result of every commission is determined by a series of critical design processes that result in an architectural expression that is contextually charged & contemporary.
The organisation believes in the advancement of regional forms of expression, in order to achieve this, they engage in full scale mock-ups & long term material investigations. The practice is process guided and strives for programmatic & technical flexibility for the resulting construction.