Adventure Tourism is one of the emerging segments of travel in India. The Ministry of Tourism extends Central Financial Assistance to State Governments/Union Territory Administrations for the development of tourism projects including adventure tourism, on the basis of proposals received from them subject to adherence of relevant scheme guidelines and availability of funds utilisation of funds release earlier. The National Tourism Policy, 2002 and the Report of the Working Group on Tourism for the 12th five year plan lay thrust on development and promotion of adventure tourism. The steps taken by the Ministry of Tourism to promote adventure tourism, inter alia, include issuance of guidelines for approval of adventure tour operators, formulation of basic minimum standards for adventure tourism activities, etc. The Ministry of Tourism has been promoting Adventure Tourism through its domestic and international campaigns.
The Ministry of Tourism had launched a campaign ‘777 days of Incredible Indian Himalayas’ on September 27, 2013 to promote the tourism potential of the Indian Himalayas. The campaign, inter alia, aimed at promoting Indian Himalayas as an incredible tourism product and to make it as round the year destination. This campaign was conceived after holding a detailed discussion with the representatives of the Adventure Tour Operators Association of India (ATOAI). The Adventure Tour Operators Association of India has appreciated this initiative of the Ministry of Tourism. The Ministry of Tourism also extends financial support for capacity building/training programmes in the adventure tourism sector.