Home Growing Outbound Monsoon holiday travel up 47 percent in India

Monsoon holiday travel up 47 percent in India

Monsoon clouds hover over the Taj Mahal in Agra, India, Saturday, July 21, 2012. The annual monsoon rains are crucial for farmers whose crops feed hundreds of millions of people, but they also bring massive destruction across the country. (AP Photo/Pawan Sharma)

India’s largest travel community and holidays recommendation engine has released a prediction report for monsoon holidays planned in India this year. As per HolidayIQ’s findings, the number of trips planned this monsoon have increased by 47 per cent in comparison to last year. While trips panned over a time period have noticed a dip ranging from a span of 3.4 days to 2.6 days, budgets on the other hand have increased by 31 per cent from INR 14,200 to INR 18,602. Commenting on the ‘Monsoon Holiday Meter’ and the evolving trend, Hari Nair, CEO and Founder of HolidayIQ stated, “Holidays have evolved from being an annual activity to multiple breaks throughout the year leading to travel picking up during the monsoons too.

As destinations are usually less crowded during this season, hotels are waking up to this reality and providing tailor-made experiential monsoon activities and offer massive off-season discounts to sweeten the deal for travelers. The previous year saw group travellers planning holidays during monsoons accounting for 53 per cent of all holidays planned. However, the trend has changed with couples accounting for 45 per cent of all trips planned, followed by group travellers at 33 per cent, family at 19 per cent and 3 per cent of single travellers.